Simple and full view

Feinwerk Campaigns comes in two views. The simple view shows what you need for your first campaigns and links. The full view shows every feature, such as tracking requests, checks and reports. You can switch at any time in the user menu with View: Simple or View: Full. The choice applies to you only, not to your team.

New company accounts start in the simple view. Existing accounts, agencies and the demo stay in the full view.

Getting started

After your first sign-in, a welcome screen asks two questions you can also skip: who works here, and what you measure your website with. Then you land in your workspace.

In new workspaces, a first steps card on the overview guides you through the start:

1. add a website with its domain, see Set up the workspace;
2. connect Matomo or Google Analytics 4, see Connect Matomo or Connect Google Analytics 4 and Tag Manager;
3. check the naming convention, see Set up the naming convention;
4. create the first campaign, see Create a campaign;
5. create the first link or QR code, see Create a tracking link;
6. test the link yourself, see Test the link yourself;
7. invite the team if you like, see Invite team and agencies.

You can hide the card and bring it back from the user menu.

What the simple view does differently

• Menu: Overview, Campaigns, Links & QR, Results and Settings with Websites, Naming convention, Connections and Team. Everything else is reachable through the search or in the full view.
• Creating a link: instead of the parameters, the link builder asks where the link is used. You pick a card under your own channels (newsletter, unpaid social media, print or poster, partner website), under ads (the ad networks) or other. Then come the target URL, optionally the name of the placement, and a QR code if you want one. The preview explains the link in plain words, the parameters sit under an advanced section.
• Creating a campaign: the campaign name, a short name for your links, an optional period and the websites, plus what the campaign should achieve with a target number. Further fields sit under more details.
• Naming convention: a summary of the rule your links follow. Admins can adjust it.
• Help on the page: on Campaigns, Links & QR and Results a short explanation shows how the page works. It is open on your first visit.
• Empty pages say what belongs there and offer the next step.