All articles
Getting started
Planning
Links
Guides
- UTM naming conventions for teams and agencies
- UTM parameters explained
- Campaign launch without broken links
- Planning QR codes for print
- Switch agencies without losing data
- Google Campaign URL Builder or a UTM builder for teams
- UTM links for agencies: running client campaigns cleanly
- UTM management: what it is and when a team needs it
Set up a workspace
A workspace holds the websites, campaigns and results of one brand or market. Most companies need one, some want one per brand or country. Owners and Admins of the company create workspaces. Websites are managed by an Admin of the workspace.
Step by step
- In the sidebar, switch to your company (Switch organization or workspace) and open Workspaces.
- Choose Create workspace.
- Enter the Name and choose the Time zone and the Currency. Both apply to all reports of this workspace.
- Confirm with Create workspace.
- Open the workspace and go to Websites under settings.
- Choose Add website, enter the Name and the Domains, one domain per line, and save.
A new workspace starts with a ready-made naming convention: source, medium, campaign, content and term, plus nine channels such as Paid Search, E-Mail and Print. You adjust it later, see Set up the naming convention.
Example
Lindenholz Küchen creates the workspace "Lindenholz Küchen DE", time zone Europe/Berlin, currency euro. The website is "Lindenholz Küchen Shop" with the domain www.lindenholz.example. If you enter a full address, the platform shortens it to the host name.
The target of a link must be on a domain of the chosen website. For targets on other sites the link builder has the "external target" checkbox.
You connect Matomo under Connections. This is optional and can be done later.
A website that is used by links cannot be deleted. Delete websites only when they are no longer needed. Agencies lose access to them.