Campaign tracking in practice.

UTM naming conventions for teams and agencies

How to agree on one UTM naming convention for source, medium and campaign so reports stay clean, even when several teams and agencies build links.

UTM parameters explained

What UTM parameters are, the five fields, how a campaign link is built and which mistakes to avoid.

Campaign launch without broken links

A launch checklist: which links to check, which mistakes are common and how to be sure measuring works from the first click.

Planning QR codes for print

Which size and quiet zone to use, one code per medium, static or dynamic codes and why you should test before printing.

Switch agencies without losing data

What to secure when you change agencies: links, convention, tracking documentation and access. A guide for companies.

Google Campaign URL Builder or a UTM builder for teams

When Google's free Campaign URL Builder is enough, when a spreadsheet helps, and what a UTM builder should do once several teams and agencies build campaign links.

UTM links for agencies: running client campaigns cleanly

UTM links for agencies: one convention per client, one process for every client, checks before launch and documentation that stays with the client.

UTM management: what it is and when a team needs it

What UTM management is: the rules, process and tools that keep UTM values consistent across people and time, with three maturity levels and clear signs.