All articles
Getting started
Planning
Links
Guides
- UTM naming conventions for teams and agencies
- UTM parameters explained
- Campaign launch without broken links
- Planning QR codes for print
- Switch agencies without losing data
- Google Campaign URL Builder or a UTM builder for teams
- UTM links for agencies: running client campaigns cleanly
- UTM management: what it is and when a team needs it
- UTM parameters in Google Ads, Meta and LinkedIn
Connect Matomo
With a Matomo connection, visits, goals, events and revenue arrive for every link. The platform only reads aggregated daily figures: nothing changes in Matomo, and it fetches no data about individual visitors. Matomo understands the utm_ parameters of your links just as well as its own mtm_ parameters.
Company admins can connect.
Create the token in Matomo
Ideally, create a Matomo user of its own for the platform, with View access to the websites whose numbers you want to see. Log in to Matomo as this user and create a token under Personal › Security.
Step by step
- Open Settings › Connections, section Matomo.
- Enter the Address of your Matomo and the Token.
- Click Save connection. The platform checks the connection at once. If everything is right, it says Connected, together with your Matomo's version, the websites visible to the token and when it was last checked.
- Under Settings › Websites, in the Matomo site column, map each website to the matching Matomo website. The platform suggests matching websites by domain.
If it says Error, a sentence names the reason, for example an invalid certificate. Check again asks your Matomo once more.
What the token may do
Under What the token may do, the platform shows for each access level how many websites the token has it for:
| Access level in Matomo | What the platform does with it |
|---|---|
| View | Read results, goals and events. That is all the platform needs today. |
| Write | nothing more today; later setting annotations |
| Admin | nothing more today; later managing goals and Tag Manager |
A superuser token sees all websites. Still, give the platform only as much access as it needs.
What your Matomo offers
Under What your Matomo offers you see which plugins the platform can use:
- Marketing Campaigns Reporting: with this plugin there are results per link. Without it, the platform shows results per campaign name.
- Tag Manager: if it is active, take over the tags of your containers into the tracking inventory under Tracking.
- Feinwerk Channel Grouping: the platform shows whether the plugin is installed. The preview of the channel a link will land in follows Planned .
When the numbers arrive
The platform fetches the numbers every night at about 4:45 German time. The refresh button on the results pages fetches them at once.
Remove the connection
Remove connection deletes the connection and the website mappings. You can also delete the token in Matomo.
A website gets its numbers either from Matomo or from Google Analytics 4. If both are mapped, choose the source, see Connect Google Analytics 4 and Tag Manager.