Your campaign report in Matomo, tidied up.
You know the campaign report in Matomo: the same campaign in several spellings, sources nobody can place, and links nobody can find any more. Feinwerk Campaigns makes sure new links follow your naming convention and shows with the numbers from your Matomo whether it holds.
Three reasons for a messy report.
The same campaign, several spellings
Everyone builds links a little differently, and Matomo counts each spelling as a campaign of its own.
In the link builder everyone picks from the values of your convention. New values are requested and approved.
Values nobody can place
A source like "partner2" or a medium "social-paid": who built the link, and where does it belong?
The convention score reads your campaign report every night and shows the values outside the convention, with a suggestion.
Links nobody can find
Which links are still running, in which newsletter, on which poster? The answer sits in old e-mails.
All links are in one place, with results per link from your Matomo. Existing links can be adopted.
| Campaign name | Visits |
|---|---|
| 2026_herbstaktion | 2,118 |
| herbstaktion_2026 | 1,240 |
| Herbstaktion-2026 | 812 |
| herbst_aktion | 305 |
| newsletter-okt | 96 |
Look first, then prevent.
The free plugin Feinwerk Campaign Score shows right in Matomo what share of your campaign visits has clean values, and lists spelling variants, unusual mediums and missing values with a suggestion. It reads only the reports Matomo already has: no tracking code and no outside connection.
Feinwerk Campaigns then makes sure new links are clean from the start.
Campaign Score in the store
Your numbers, where the links are made.
Connection with your own token
The Matomo address and the token of a Matomo user of your own. The token is stored encrypted, and the platform shows which features its access level unlocks.
Convention score
The share of your campaign visits that follow the convention, per website, for your team and each agency. Values outside the convention are listed next to it, with a suggestion.
Results per link
Visits, conversions per goal and revenue, fetched overnight and on demand. Agencies see the numbers of their own campaigns.
Does the event arrive?
The arrival check compares events that were built in with what Matomo actually counts, and reports what does not arrive.
Import from Matomo Tag Manager
The tags of your containers end up in the tracking inventory. Reading changes nothing in Matomo.
Nothing changes in your Matomo.
- No new tracking code: your website measures as before.
- The platform only reads through Matomo's interface, with a token you can revoke in Matomo at any time.
- Only aggregated values are stored, never data about individual visitors.
- Matomo understands the well-known utm_ parameters just as well as its own mtm_ parameters.
- Without a Matomo connection, convention, link builder and checks stay fully usable.
Feinwerk Campaigns comes from the same team as your plugins for Matomo from Feinwerk Plugins.
Start as a pilot.
We take on a small number of marketing teams and agencies and set up the first workspace together with you: convention, websites and, if you have it, Matomo.