AI assistants through MCP Live
Ask your campaigns. Right in Claude.
Connect your AI assistant to Feinwerk Campaigns. It answers questions about campaigns, links and results with the figures from Matomo or GA4, and builds tracking links that follow your naming convention. With your rights, read-only, and only once your company allows it.
- Sign in and allow, no keys to copy
- Sees only what you see in the platform
- Your company switches access on and off
Which campaigns are running right now, and how is the autumn campaign doing?
Two campaigns are running: the Herbstaktion Massivholzküchen (13 Sep to 2 Dec, Nordlicht Media) and the Wintersale im Online-Shop (13 Oct to 27 Dec, Lindenholz Küchen). The Herbstaktion has brought 13,829 visits so far, well above its target of 9,000. Consultations booked: 106 of 120, catalogue requests: 244 of 300, both on track.
What counts here? How often the Matomo goal "Beratungstermin gebucht" (goal 3) was reached on visits through this campaign.
Build me a newsletter link for the winter sale.
Here is the link, following your naming convention. It is not saved yet; the platform assigns the link ID when you create it:
https://www.lindenholz.example/wintersale?utm_source=newsletter&utm_medium=email&utm_campaign=2026_wintersale&utm_id=xxxxxxxx
Follows the naming convention
Everyday questions, in your own words.
The assistant looks things up in Feinwerk Campaigns itself and answers with your data instead of generalities.
Which campaigns run next month, and who is responsible for them?
Campaigns by status and period
How many visits did the autumn campaign have in the last 30 days, and what exactly counts?
Results from Matomo or GA4 with "What counts here?"
Build me a newsletter link for the winter sale page.
Tracking link following your convention, as a preview
Which values in the campaign report do not follow our convention?
Convention score and values outside it
Which links lead to our kitchen planner?
Links by target address
What is the trade fair campaign still missing before it is ready to start?
Campaign with goals, channels and start checklist
No guessing, just your platform.
Real figures, with their source
Visits, goals and revenue come from your Matomo or GA4 connection, each figure with its "What counts here?" sentence. The assistant does not have to estimate anything or copy a table.
Links that follow your convention
When someone asks for a link, the platform checks it against your naming convention and reports every deviation. So even after a chat, no "Newsletter" ends up next to "newsletter" in the report.
Always the current state
The assistant reads straight from your workspace. No export, no copy that is out of date tomorrow.
Connected in three steps, without keys.
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01
Allow access
An admin of your company switches on "Allow access through AI assistants" under Settings, AI assistants. Access is off by default.
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02
Add a connector
Add this address in Claude as a custom connector:
https://app.campaigns.feinwerk.io/mcp -
03
Sign in and allow
Claude opens the Feinwerk Campaigns sign-in, with a passkey or two-factor sign-in as usual. One click on "Allow" and your assistant is connected.
Works with Claude. We will list further assistants with MCP support here once we have tested them. Step by step, including Claude's Team and Enterprise plans, in the docs: Connect AI assistants.
Your company stays in control.
- Read-onlyThe assistant cannot change, create or delete anything.
- With your rightsIt sees only what you see in the platform. Agencies see only their own campaigns.
- Off by defaultAssistants can be connected only once an admin switches access on. Switching it off stops every connection at once.
- Disconnect at any timeUnder Settings, AI assistants you see your connected assistants and end a connection with "Revoke access".
- No secretsThe interface never hands out passwords, access tokens or keys, and your assistant gets no credentials.
- No logs of the requestsWe do not log the assistant's individual requests.
What the assistant retrieves goes to your assistant's provider and is processed there under its terms. The details are in the platform privacy policy.
Soon your assistant creates, too.
Campaign drafts, links that follow your convention and tracking requests, under the same rules as in the platform. You decide per connection whether an assistant may create, and every change appears in the change history marked "via AI assistant".
AI assistants and MCP, briefly explained.
What is MCP?
The Model Context Protocol is an open standard through which AI assistants access tools and data. Feinwerk Campaigns provides an interface for it that your assistant uses after you sign in.
Which assistants work?
Claude, as a custom connector. We will list further assistants that support MCP with sign-in here once we have tested them.
Do I need technical knowledge?
No. You enter an address, sign in and click "Allow". You do not have to program anything or manage keys.
Does the assistant's provider see our data?
Yes, what the assistant retrieves for your questions. It is processed under the terms that apply between you or your company and the provider. That is why access is off by default and your company decides for itself.
Can agencies connect their assistant?
Yes, if the company allows access for its workspaces and the agency does as well. In the assistant, too, the agency sees only its own campaigns.
Does this work with the live demo?
No. Demo accounts cannot be connected. To try it with your own campaigns, a pilot is the right way.
Start as a pilot.
We take on a small number of marketing teams and agencies and set up the first workspace together with you: convention, websites and, if you have it, Matomo.